Share Our America


Near Chadron State Park, 2022. Image courtesy Curtis Howard, Sheep Creek Films.



What it was: set the stage to scale the founders of GivingTuesday’s next big product launch that tackles toxic polarization.

We we did:
  • Execute product marketing audit across all verticals from digital to in-person offerings.
  • Stand up and maintain product management tools—including Hubspot, Notion, Teams, and Monday.
  • Own external storytelling across online materials, gathering materials, and pitch decks.
  • Pitch, hire, and onboard full-time staff and consultants across Field, Marketing, and Communications teams.
  • Lead a rebrand to build geographic flexibility into the initiative’s name.
  • Secure talks for Senior Director and SVP of the organization.

Result:
  • Led and executed a product marketing rebrand across all materials and websites for organizers to use in the coming years.
  • Define goals, OKRs, and KPIs for the team across marketing channels for new partnerships, customers, and press opportunities.
  • Hired full-time and four consultants—all from various underrepresented backgrounds—across marketing, communications, and field research.
  • Collaborated with Marketing to secure several talks and press pieces for leadership as a leadgen strategy, including SOCAP Global, 2023; Points of Light, 2024; and USA TODAY, 2023.
  • Tripled the number of participants in 2023 alone with the intention of reaching 80,000 by 2027.

Press:


The United States’ trajectory toward a binaristic, polarized populace is largely a lie. 86% of Americans believe we can actually improve our trust in one another—they often just need the tools to understand those who disagree with them.

Share Our America—the next initiative from 92NY’s Belfer Center for Innovation & Social Impact, the founders of GivingTuesday—fundamentally retrains Americans’ capacity to hear and listen to those who disagree with them. By training an intergenerational network of community organizers to facilitate dialogue across their towns, regions, and cities, Share Our America forges unlikely relationships and unlocks trust across differences.

Americans are already witnessing the power of structured dialogue, learning where they agree, intersect, and can co-create the futures they want today. The initiative has helped BIPOC students in Pennsylvania—and the law enforcement on their campus—redefine safety. It’s built direct connections between previously incarcerated individuals and urban developers in Memphis. Share Our America trained faith leaders to celebrate difference in a small town in Western Nebraska. And it held space for LGBTQ+ organizers in Chattanooga to feel heard, align, and take action in their community.

If you’d like to join the growing movement of bridging differences and moving communities past stalemates, head to their website.



First gathering in Chadron, Nebraska, 2022. Image courtesy Curtis Howard, Sheep Creek Films.




Gathering visit in Chadron, Nebraska, 2022. Image courtesy Curtis Howard, Sheep Creek Films.





Gathering interview in North Penn, Pennsylvania, 2022. Image courtesy Share Our America.





Gathering in Chattanooga, Tennessee, 2023. Image courtesy Share Our America.






Gathering in North Penn, Pennsylvania, 2022. Image courtesy Share Our America.









© Belfer Center for Innovation & Social Impact, 2022-2024.
October 2022-March 2024
Code 22-26